Why Social Media Stars Will Make More Bank Than Celebs

It’s 2022. In between checking your holographic watch messages and laughing at the hair in your #tbt from 2015, you scroll down the integrated news feed feature on your iPhone 12S. The top headline reads: 24-Year-Old Vine Star Inks Record-Breaking Seven-Figure Endorsement Deal with Coca-Cola Not only does the soft-drink giant want a chance to …

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How Advertisers Will Survive Once Air Time Vanishes

The battle between cable television and streaming services has gone a step further in its intensity and reach. Netflix, Amazon Prime Video and the other streaming services are replacing traditional TV in homes around the country, causing cable subscriptions to drop and ad revenue to plummet. Now it’s culminated in TV dragging advertisers into the …

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