Perceptions of a Brand

Written by Courtney from Bolt Digital Agency

Brands are like personalities; they are formed by the individual perceptions and experiences of consumers. One person may see a brand, such as Apple, as entertaining and witty, comparable to a comedian. Another may view it as captivating, dynamic, and “able to leap tall buildings in a single bound.” These various characteristics and interpretations come together to form a complete brand identity. At BOLT, we believe in embracing audience’s insights in order to build a distinct brand image.

Programmatic Advertising’s Feature on Kevin Anderson

Our social media strategist, Kevin Anderson, was recently featured in Programmatic Advertising’s “Let’s Talk Programmatic: Marketer Spotlight.” The topic of discussion was centered around the buzz of programmatic advertising, the automated process of buying online ads. Kevin provides a fresh look at the growing interest in the field and expresses his enthusiasm for future developments. …

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