Digital marketing requires creativity. Creativity requires going beyond the ordinary. Flexibility, questioning assumptions, shying away from the traditional, and breaking the chains of ‘truths’ that are no longer true all encompass characteristics that shape a digital marketing mentality.
CHALLENGE conventional thinking.
RESEARCH the competitive landscape of your industry.
EVALUATE your current marketing efforts to gauge if they are working.
ANALYZE an interaction with your brand online from a user’s perspective.
THINK about your audience’s wants and needs.
INITIATE engagement with audience through online platforms.
VISUALIZE what you want to accomplish with your marketing.
IMMERSE your brand message across multiple online channels.
TAILOR your brand message to suit the channel.
YOLO. Enough said.