Why Social Media Stars Will Make More Bank Than Celebs

It’s 2022. In between checking your holographic watch messages and laughing at the hair in your #tbt from 2015, you scroll down the integrated news feed feature on your iPhone 12S. The top headline reads: 24-Year-Old Vine Star Inks Record-Breaking Seven-Figure Endorsement Deal with Coca-Cola Not only does the soft-drink giant want a chance to …

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How Your Marketing Can Engage Gen Z

Who Is Gen Z? In the past 100 years alone, human communication has evolved exponentially– so much so, that there are more generations of technology in that short a timespan than there’s been in more than two thousand years of human history. Most will read that statement and widen their eyes in wonderment, but marketers …

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