Why Virtual Reality Isn’t as in Demand as Originally Thought

When Facebook acquired Oculus back in 2014, Mark Zuckerberg referred to it as the next great platform. Since hitting the market, though, it seems VR has received less interest from the general public. The company recently announced that 200 of their 500 Oculus virtual reality demo stations at Best Buy were closing due to a …

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The Virtual Reality Accessories Market is About to Explode

We all know that virtual reality is on the verge of blowing up the tech sector? as the latest and greatest trend, but did you consider what that will mean for the accessories industry? With so many different supportive items needed for such a wide range of VR systems, it’s no wonder the combined revenue …

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Exoskeletons, and How Brands Can Use Them to Create Powerful Experiences One Day

Exoskeletons are real. Movies like Iron Man, The Matrix Revolutions, and Aliens feature characters manning mechanized suits, but they aren’t just an element of science fiction anymore. Exoskeletons are available to the public–albeit at a hefty price–and they are enhancing people’s abilities in everyday life. Their clearest application is certainly in the medical and industrial …

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What Your Brand Needs To Know Before Investing In VR

The creature in front of me was part man, part winged creature, part hooved-beast. It once stood guard to a thriving society, then as a 4-thousand-year-old memorial to the ancient people along the Tigris and Euphrates rivers. Dust and desert wind would ensure the erosion of the Lamassu’s stone face, but neither force could compete …

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