Why YouTube TV Signals the End of Television as We Know It…Eventually

YouTube has announced the launch of YouTube TV, the company’s cord-cutting, TV-killing streaming service that promises to unseat the traditional television industry. The company has been on top of the video streaming world for quite some time now. Seeing a rise in viewership to one billion hours watched per day—a number that challenges traditional television—YouTube …

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How Advertisers Will Survive Once Air Time Vanishes

The battle between cable television and streaming services has gone a step further in its intensity and reach. Netflix, Amazon Prime Video and the other streaming services are replacing traditional TV in homes around the country, causing cable subscriptions to drop and ad revenue to plummet. Now it’s culminated in TV dragging advertisers into the …

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