4 Ways The Next POTUS Will Win With Social Media

Dave Eggers’ 2013 Orwellian International Bestseller, The Circle, tells of an Internet monopoly on the verge of virtual omnipotence through pervasive data collection on almost every single aspect of our lives– be it public or intimate. One of the (less malevolent) features of their proposed system requires all eligible citizens to vote by simply using …

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Why Social Media Stars Will Make More Bank Than Celebs

It’s 2022. In between checking your holographic watch messages and laughing at the hair in your #tbt from 2015, you scroll down the integrated news feed feature on your iPhone 12S. The top headline reads: 24-Year-Old Vine Star Inks Record-Breaking Seven-Figure Endorsement Deal with Coca-Cola Not only does the soft-drink giant want a chance to …

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How Your Marketing Can Engage Gen Z

Who Is Gen Z? In the past 100 years alone, human communication has evolved exponentially– so much so, that there are more generations of technology in that short a timespan than there’s been in more than two thousand years of human history. Most will read that statement and widen their eyes in wonderment, but marketers …

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Measuring Instagram Performance

Measuring your business’ performance on Instagram goes beyond analytics. Instagram is one of the few social media platforms where it’s acceptable to solely focus on your brand. How do you know if your brand holds value online? How do you determine your brand equity? Simply put, by measuring how many users follow you cross platform. …

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Why Instagram is Perfect for Your Business

What is Instagram? Instagram is a photo and short video sharing mobile app based social media platform. Here’s a few stats to pique your interest: There are 300 million active users on Instagram, 37% of whom are between the ages of 18-29 70 million posts go out each day, along with 2.5 billion likes 50% …

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