Why Snapchat Will Build Your Future Audiences

After making just $3 million in 2014, Snapchat pulled in a projected $50 million in 2015, making it the fastest growing social media network of the year. The platform’s rise can be attributed to the youth, as 71% of their users are under 25. While Millennials make up a dominant 73% of users, the 32% …

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The Big Deal About Facebook Reactions No One’s Talking About

Enter The Emojis It’s easy to think that the update is a ploy to reach out to the younger demographic (who’ve been more and more hesitant to use it). There’s more to Reactions than meets the eye, though… Facebook, in all it’s artificially intelligent, algorithmic, data-collecting wisdom, knew that the simple “Like” button couldn’t stand …

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Yeah, Gen Z’s Deserted Facebook— But You Shouldn’t Panic

Deuces ✌ Fine, referring to it as desertion is a slight exaggeration. After all, teens still own Facebook accounts, visit for quick, voyeuristic peeks into their timelines, and will even post the occasional, highly sanitized pic. Don’t be fooled, though– that’s not where you’ll find them really interacting or spending most of their time… From 2011 …

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How Twitter Can Save Itself From Demise

Twitter’s value has been trending down for a few years now as stock plummets, key figures leave, and users flee the platform at an alarming rate. There are many different ideas about how best to fix Twitter, but there are three definitive things the company needs to improve on if they want to stick around. …

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How Periscope Can Harness the Power of Authenticity

Brands may be on social media, but it’s the smart ones who are using these new communication channels wisely. Periscope is a one such platform. It  allows you to broadcast a live feed through their app, but it has yet to be of much commercial use due to the very nature of live video. However, …

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7 essential apps every startup needs

Analytics: Roambi Analytics Platform: Desktop, iOS, Android Pricing: Free Data visualization can be difficult to create and share because building graphs, charts, and displays isn’t always intuitive and can be difficult to update. Cumbersome files are not easy to share across multiple platforms and a large group of people. This is where Roambi Analytics swoops …

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