How Facebook is Building a Social Media Monopoly

Facebook is basically a monopoly. The world’s most powerful social media company has seen its numbers stagnate in recent years as younger audiences continue to embrace smaller, more intimate social messaging platforms. In response, Facebook has combated this trend by introducing new features taken directly from its competitors. Now the ability to post jobs is …

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Facebook needs to learn the value of a human touch in 2017

In 2016, the tech industry ran full speed toward automation. This was the year of the chatbot, where automated responses were implemented in the management of customer service. The battle of AI and Virtual Assistance began and will play out over the next few years. UBER introduced a fleet of self-driving cars, and algorithms reigned …

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How Brands Can Use Social Listening to Optimize Content

Social listening is the monitoring of what social media users are saying about your brand, competitors, and the market. Businesses need to know what their audience is doing online–what they like, who they are talking to, and what they are talking about. Paying attention to your audience and their online activity can make content creation …

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Facial Recognition: Cutting-Edge or Creepy?

How much is too much? It’s the pervasive question in a time when much of our personal activity is converted into analytical data, whether we’re aware or not. Every social media account we’re a part of, every Google search we’ve performed, and every order we’ve placed online, is cached and stored. The idea of our …

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What Your Brand Needs To Know Before Investing In VR

The creature in front of me was part man, part winged creature, part hooved-beast. It once stood guard to a thriving society, then as a 4-thousand-year-old memorial to the ancient people along the Tigris and Euphrates rivers. Dust and desert wind would ensure the erosion of the Lamassu’s stone face, but neither force could compete …

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