How Pokemon Go Finally Put AR On The Map    

If you had told me in the ‘90s that a “real-world” version of the Pokemon game would be the most downloaded thing in the summer of 2016–on mobile phones, at that–I would’ve laughed it off and gone back to browsing through my POG collection. However, Pokemon Go’s augmented reality game is currently at the top …

Continue reading

Why Social Media Stars Will Make More Bank Than Celebs

It’s 2022. In between checking your holographic watch messages and laughing at the hair in your #tbt from 2015, you scroll down the integrated news feed feature on your iPhone 12S. The top headline reads: 24-Year-Old Vine Star Inks Record-Breaking Seven-Figure Endorsement Deal with Coca-Cola Not only does the soft-drink giant want a chance to …

Continue reading

How Your Marketing Can Engage Gen Z

Who Is Gen Z? In the past 100 years alone, human communication has evolved exponentially– so much so, that there are more generations of technology in that short a timespan than there’s been in more than two thousand years of human history. Most will read that statement and widen their eyes in wonderment, but marketers …

Continue reading