The Chatbot Hype Is Real And You Need To Know Why

The year was 2001 and the place was in front of my Dell PC. More accurately, it was right before my parents opted for DSL (yeah, I’m dating myself) and AIM was still the premier instant messenger of the day. After I’d run the gamut of my “Friends” contact list, I’d occasionally strike up a …

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How Facebook is Going From Content Sharing to Content Creation

During Social Media Week New York 2016, College Humor co-founder Ricky Van Veen said something so jarring that it disrupted the panel he was speaking on. During the course of the conversation on stage, Van Veen offhandedly remarked that “Facebook is the internet.” He’s not wrong–the platform is where people get their news, find their …

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Why Snapchat Will Build Your Future Audiences

After making just $3 million in 2014, Snapchat pulled in a projected $50 million in 2015, making it the fastest growing social media network of the year. The platform’s rise can be attributed to the youth, as 71% of their users are under 25. While Millennials make up a dominant 73% of users, the 32% …

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Yeah, Gen Z’s Deserted Facebook— But You Shouldn’t Panic

Deuces ✌ Fine, referring to it as desertion is a slight exaggeration. After all, teens still own Facebook accounts, visit for quick, voyeuristic peeks into their timelines, and will even post the occasional, highly sanitized pic. Don’t be fooled, though– that’s not where you’ll find them really interacting or spending most of their time… From 2011 …

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How Your Marketing Can Engage Gen Z

Who Is Gen Z? In the past 100 years alone, human communication has evolved exponentially– so much so, that there are more generations of technology in that short a timespan than there’s been in more than two thousand years of human history. Most will read that statement and widen their eyes in wonderment, but marketers …

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