What Your Brand Needs To Know About Drones

The drone. It was once a term reserved primarily for the military world, then used amongst hobbyists, and is now a hot topic in creative circles. If you haven’t seen them hovering above a convention floor or over a live sporting event yet, you’ve at least seen footage shot from one. Companies like GoPro have …

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How Facebook is Going From Content Sharing to Content Creation

During Social Media Week New York 2016, College Humor co-founder Ricky Van Veen said something so jarring that it disrupted the panel he was speaking on. During the course of the conversation on stage, Van Veen offhandedly remarked that “Facebook is the internet.” He’s not wrong–the platform is where people get their news, find their …

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How Twitter Can Save Itself From Demise

Twitter’s value has been trending down for a few years now as stock plummets, key figures leave, and users flee the platform at an alarming rate. There are many different ideas about how best to fix Twitter, but there are three definitive things the company needs to improve on if they want to stick around. …

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How Periscope Can Harness the Power of Authenticity

Brands may be on social media, but it’s the smart ones who are using these new communication channels wisely. Periscope is a one such platform. It  allows you to broadcast a live feed through their app, but it has yet to be of much commercial use due to the very nature of live video. However, …

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Periscope vs Meerkat: Battle of the Best

Written by Courtney Bolt Digital Agency Meerkat debuted on February 27 with live video streaming that conveniently synced with Twitter. After taking a big hit when Twitter revoked access to its social graph and announced its acquisition of revival streaming app Periscope, the San Francisco based startup became the talk of SXSW 2015– I mean who …

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How Periscope is Building an Active Community

Written by Courtney from Bolt Digital Agency Everyone is focused on the now. Never mind what happened last week or what may happen two months from now, people want to know what’s happening in the present. Social media has fed our thirst for “the moment” up until now, but there is a new social tool on …

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