How Brands Can Use Social Listening to Optimize Content

Social listening is the monitoring of what social media users are saying about your brand, competitors, and the market. Businesses need to know what their audience is doing online–what they like, who they are talking to, and what they are talking about. Paying attention to your audience and their online activity can make content creation …

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Why Snapchat Will Build Your Future Audiences

After making just $3 million in 2014, Snapchat pulled in a projected $50 million in 2015, making it the fastest growing social media network of the year. The platform’s rise can be attributed to the youth, as 71% of their users are under 25. While Millennials make up a dominant 73% of users, the 32% …

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Yeah, Gen Z’s Deserted Facebook— But You Shouldn’t Panic

Deuces ✌ Fine, referring to it as desertion is a slight exaggeration. After all, teens still own Facebook accounts, visit for quick, voyeuristic peeks into their timelines, and will even post the occasional, highly sanitized pic. Don’t be fooled, though– that’s not where you’ll find them really interacting or spending most of their time… From 2011 …

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4 Ways The Next POTUS Will Win With Social Media

Dave Eggers’ 2013 Orwellian International Bestseller, The Circle, tells of an Internet monopoly on the verge of virtual omnipotence through pervasive data collection on almost every single aspect of our lives– be it public or intimate. One of the (less malevolent) features of their proposed system requires all eligible citizens to vote by simply using …

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How Your Marketing Can Engage Gen Z

Who Is Gen Z? In the past 100 years alone, human communication has evolved exponentially– so much so, that there are more generations of technology in that short a timespan than there’s been in more than two thousand years of human history. Most will read that statement and widen their eyes in wonderment, but marketers …

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