Why the Paywall for News is Dead

It’s no secret that news organizations, especially traditional print-based journalism, has been failing over the last few years. In an attempt to mitigate their revenue losses, many legacy news outlets are turning to digital, but they have been going about it the wrong way. News organizations that rely on a paywall to make up for …

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The Reign of Digital Media Ad Dollars is Here

Television has been the ruler of the advertising dollar for decades, but its time has run out. As younger viewers use their computers, smartphones, and tablets to consume more media than they watch TV, advertisers have had to push their efforts into new mediums. Now everything is coming to a head as digital is about …

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