How Peach is Tapping into the Power of Dark Social

Over the last few months a new social network called Peach has garnered a lot of attention among smartphone users. The new app combines elements of Facebook, Path, Slack, Snapchat, and Tumblr, turning it into a unique experience with a lot of potential. The key to Peach’s success is in the fact that it incorporates …

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Why You’ve Made A Costly Mistake By Ignoring Dark Social

What’s Hiding There? Personally, “dark social” conjures up imagery of a sketchy figure on the corner dealing Facebook Likes from under a trench coat. In actuality, it refers to something more benign, yet slightly mysterious (to the untrained eye, anyway)… Imagine that the shadowy figure embodies the “anonymous” and “referrer” traffic in your analytics reports–that …

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