Tag Archive For "dark social"
These Dark Social Stats Should Grab Your Attention
The numbers don’t lie… you shouldn’t be ignoring what dark social can do for your brand!
Want to learn more about Dark Social? Check out the Bolt Blog for our full article!
How Peach is Tapping into the Power of Dark Social
Over the last few months a new social network called Peach has garnered a lot of attention among smartphone users. The new app combines elements of Facebook, Path, Slack, Snapchat, and Tumblr, turning it into a unique experience with a lot of potential. The key to Peach’s success is in the fact that it incorporates …
A.I. Will Allow For Unprecedented Levels of Intimacy With Brands– Here’s How
I, A.I. “One day the AIs are going to look back on us the same way we look at fossil skeletons on the plains of Africa. An upright ape living in dust with crude language and tools, all set for extinction…” -Nathan, Ex Machina (2015) _________________________________________________ Rarely is A.I. ever discussed without touching on the deep-seated …
Why You’ve Made A Costly Mistake By Ignoring Dark Social
What’s Hiding There? Personally, “dark social” conjures up imagery of a sketchy figure on the corner dealing Facebook Likes from under a trench coat. In actuality, it refers to something more benign, yet slightly mysterious (to the untrained eye, anyway)… Imagine that the shadowy figure embodies the “anonymous” and “referrer” traffic in your analytics reports–that …