How Brands Can Use Social Listening to Optimize Content

Social listening is the monitoring of what social media users are saying about your brand, competitors, and the market. Businesses need to know what their audience is doing online–what they like, who they are talking to, and what they are talking about. Paying attention to your audience and their online activity can make content creation …

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How Facebook is Going From Content Sharing to Content Creation

During Social Media Week New York 2016, College Humor co-founder Ricky Van Veen said something so jarring that it disrupted the panel he was speaking on. During the course of the conversation on stage, Van Veen offhandedly remarked that “Facebook is the internet.” He’s not wrong–the platform is where people get their news, find their …

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