Exoskeletons, and How Brands Can Use Them to Create Powerful Experiences One Day

Exoskeletons are real. Movies like Iron Man, The Matrix Revolutions, and Aliens feature characters manning mechanized suits, but they aren’t just an element of science fiction anymore. Exoskeletons are available to the public–albeit at a hefty price–and they are enhancing people’s abilities in everyday life. Their clearest application is certainly in the medical and industrial …

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Why Snapchat Will Build Your Future Audiences

After making just $3 million in 2014, Snapchat pulled in a projected $50 million in 2015, making it the fastest growing social media network of the year. The platform’s rise can be attributed to the youth, as 71% of their users are under 25. While Millennials make up a dominant 73% of users, the 32% …

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Why Inclusion Is The Future of Advertising

The goal of advertising is to make an emotional connection with your audience. Consumers like to be a part of the culture that the brand creates, which is why the Coca-Cola “Share a Coke” campaign was so successful. By putting names on cans, the company was able to speak directly to their customers and make …

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