The Reign of Digital Media Ad Dollars is Here

Television has been the ruler of the advertising dollar for decades, but its time has run out. As younger viewers use their computers, smartphones, and tablets to consume more media than they watch TV, advertisers have had to push their efforts into new mediums. Now everything is coming to a head as digital is about …

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How Pokemon Go Finally Put AR On The Map    

If you had told me in the ‘90s that a “real-world” version of the Pokemon game would be the most downloaded thing in the summer of 2016–on mobile phones, at that–I would’ve laughed it off and gone back to browsing through my POG collection. However, Pokemon Go’s augmented reality game is currently at the top …

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Exoskeletons, and How Brands Can Use Them to Create Powerful Experiences One Day

Exoskeletons are real. Movies like Iron Man, The Matrix Revolutions, and Aliens feature characters manning mechanized suits, but they aren’t just an element of science fiction anymore. Exoskeletons are available to the public–albeit at a hefty price–and they are enhancing people’s abilities in everyday life. Their clearest application is certainly in the medical and industrial …

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Why Inclusion Is The Future of Advertising

The goal of advertising is to make an emotional connection with your audience. Consumers like to be a part of the culture that the brand creates, which is why the Coca-Cola “Share a Coke” campaign was so successful. By putting names on cans, the company was able to speak directly to their customers and make …

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How Twitter Can Save Itself From Demise

Twitter’s value has been trending down for a few years now as stock plummets, key figures leave, and users flee the platform at an alarming rate. There are many different ideas about how best to fix Twitter, but there are three definitive things the company needs to improve on if they want to stick around. …

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How Advertisers Will Survive Once Air Time Vanishes

The battle between cable television and streaming services has gone a step further in its intensity and reach. Netflix, Amazon Prime Video and the other streaming services are replacing traditional TV in homes around the country, causing cable subscriptions to drop and ad revenue to plummet. Now it’s culminated in TV dragging advertisers into the …

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How Your Marketing Can Engage Gen Z

Who Is Gen Z? In the past 100 years alone, human communication has evolved exponentially– so much so, that there are more generations of technology in that short a timespan than there’s been in more than two thousand years of human history. Most will read that statement and widen their eyes in wonderment, but marketers …

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Small Business Advertising with Google Adwords

Written by Courtney from Bolt Digital Agency Over 80% of consumers use Google to find products and services. Google ads can be an effective way of getting in front of new customers, driving traffic to your website, and pulling in more sales. The key to advertising your small business or startup with a small budget …

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