How Advertisers Will Survive Once Air Time Vanishes

The battle between cable television and streaming services has gone a step further in its intensity and reach. Netflix, Amazon Prime Video and the other streaming services are replacing traditional TV in homes around the country, causing cable subscriptions to drop and ad revenue to plummet. Now it’s culminated in TV dragging advertisers into the …

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How Gamification Can Save Your Mobile Ads

People adapt and evolve–we’ve been doing it for thousands of years–so ads made to attract our attention need to change in order to keep up. Commercials, billboards, signs, and even digital ads are executed with the intention of eliciting some kind of emotion in order to make a connection with the audience. It is that …

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