Written by Courtney from Bolt Digital Agency
Brands are like personalities; they are formed by the individual perceptions and experiences of consumers. One person may see a brand, such as Apple, as entertaining and witty, comparable to a comedian. Another may view it as captivating, dynamic, and “able to leap tall buildings in a single bound.” These various characteristics and interpretations come together to form a complete brand identity. At BOLT, we believe in embracing audience’s insights in order to build a distinct brand image.