Why Instagram is Perfect for Your Business
What is Instagram? Instagram is a photo and short video sharing mobile app based social media platform. Here’s a few stats to pique your interest: There are 300 million active users on Instagram, 37% of whom are between the ages of 18-29 70 million posts go out each day, along with 2.5 billion likes 50% …
Periscope vs Meerkat: Battle of the Best
Written by Courtney Bolt Digital Agency Meerkat debuted on February 27 with live video streaming that conveniently synced with Twitter. After taking a big hit when Twitter revoked access to its social graph and announced its acquisition of revival streaming app Periscope, the San Francisco based startup became the talk of SXSW 2015– I mean who …
How Periscope is Building an Active Community
Written by Courtney from Bolt Digital Agency Everyone is focused on the now. Never mind what happened last week or what may happen two months from now, people want to know what’s happening in the present. Social media has fed our thirst for “the moment” up until now, but there is a new social tool on …
Renting to Own Audience Attention
Written by Courtney from Bolt Digital Agency As marketers, we yearn for people to consume our messages, share our creatives, and become ambassadors for the brands we manage. The challenge is finding an audience that can be captured. To gain the attention needed to grow a brand, we must go to the masses on aggregated websites such …
Small Business Advertising with Google Adwords
Written by Courtney from Bolt Digital Agency Over 80% of consumers use Google to find products and services. Google ads can be an effective way of getting in front of new customers, driving traffic to your website, and pulling in more sales. The key to advertising your small business or startup with a small budget …
Digital Ubiquity
Ubiquity: the state or capacity of being everywhere, especially at the same time; omnipresence. This illustration takes us on a digital journey for the average mobile user. We can see the user performing various functions on their device from booking a hotel room to doing online shopping. Having a seamless experience from one online interaction to another …
Your Brain On Digital Marketing
Digital marketing requires creativity. Creativity requires going beyond the ordinary. Flexibility, questioning assumptions, shying away from the traditional, and breaking the chains of ‘truths’ that are no longer true all encompass characteristics that shape a digital marketing mentality. CHALLENGE conventional thinking. RESEARCH the competitive landscape of your industry. EVALUATE your current marketing efforts to gauge …
Perceptions of a Brand
Written by Courtney from Bolt Digital Agency Brands are like personalities; they are formed by the individual perceptions and experiences of consumers. One person may see a brand, such as Apple, as entertaining and witty, comparable to a comedian. Another may view it as captivating, dynamic, and “able to leap tall buildings in a single …
Programmatic Advertising’s Feature on Kevin Anderson
Our social media strategist, Kevin Anderson, was recently featured in Programmatic Advertising’s “Let’s Talk Programmatic: Marketer Spotlight.” The topic of discussion was centered around the buzz of programmatic advertising, the automated process of buying online ads. Kevin provides a fresh look at the growing interest in the field and expresses his enthusiasm for future developments. …
We Decided to Make This Week’s #BoltTalks about “Clickbait”
You’ve finished editing your article. You’re finally ready to come up with that eye-catching, attention-grabbing, gold nugget of a headline before publishing. To nab yourself some quick inspiration, you browse down your timeline, hoping that something good catches your eye, in time to rouse your imagination awake. Before you know it, you’ve seen already seen …