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Digital Ubiquity

Ubiquity: the state or capacity of being everywhere, especially at the same time; omnipresence. This illustration takes us on a digital journey for the average mobile user. We can see the user performing various functions on their device from booking a hotel room to doing online shopping. Having a seamless experience from one online interaction to another …

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Your Brain On Digital Marketing

Digital marketing requires creativity. Creativity requires going beyond the ordinary. Flexibility, questioning assumptions, shying away from the traditional, and breaking the chains of ‘truths’ that are no longer true all encompass characteristics that shape a digital marketing mentality. CHALLENGE conventional thinking. RESEARCH the competitive landscape of your industry. EVALUATE your current marketing efforts to gauge …

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Programmatic Advertising’s Feature on Kevin Anderson

Our social media strategist, Kevin Anderson, was recently featured in Programmatic Advertising’s “Let’s Talk Programmatic: Marketer Spotlight.” The topic of discussion was centered around the buzz of programmatic advertising, the automated process of buying online ads. Kevin provides a fresh look at the growing interest in the field and expresses his enthusiasm for future developments. …

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We Decided to Make This Week’s #BoltTalks about “Clickbait”

You’ve finished editing your article. You’re finally ready to come up with that eye-catching, attention-grabbing, gold nugget of a headline before publishing. To nab yourself some quick inspiration, you browse down your timeline, hoping that something good catches your eye, in time to rouse your imagination awake. Before you know it, you’ve seen already seen …

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