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4 Resume Must-Haves For Social Media Career-Seekers
Straight out of college? Making a career switch? If stepping into the social media sphere is what your future holds, then we recommend these tips for starting your career off…
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7 essential apps every startup needs
Analytics: Roambi Analytics Platform: Desktop, iOS, Android Pricing: Free Data visualization can be difficult to create and share because building graphs, charts, and displays isn’t always intuitive and can be difficult to update. Cumbersome files are not easy to share across multiple platforms and a large group of people. This is where Roambi Analytics swoops …
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4 Ways The Next POTUS Will Win With Social Media
Dave Eggers’ 2013 Orwellian International Bestseller, The Circle, tells of an Internet monopoly on the verge of virtual omnipotence through pervasive data collection on almost every single aspect of our lives– be it public or intimate. One of the (less malevolent) features of their proposed system requires all eligible citizens to vote by simply using …
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Amazon needs to slow their role and go with what works
Amazon has released Amazon Fire TV, and so far it’s been a success for the e-commerce giant. After losing $437 million in the fourth quarter of 2014, they surprised the industry with $25.4 billion in revenue during the third quarter of 2015. While the company is flying high right now, it’s important to remember that …
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Why Social Media Stars Will Make More Bank Than Celebs
It’s 2022. In between checking your holographic watch messages and laughing at the hair in your #tbt from 2015, you scroll down the integrated news feed feature on your iPhone 12S. The top headline reads: 24-Year-Old Vine Star Inks Record-Breaking Seven-Figure Endorsement Deal with Coca-Cola Not only does the soft-drink giant want a chance to …
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How Advertisers Will Survive Once Air Time Vanishes
The battle between cable television and streaming services has gone a step further in its intensity and reach. Netflix, Amazon Prime Video and the other streaming services are replacing traditional TV in homes around the country, causing cable subscriptions to drop and ad revenue to plummet. Now it’s culminated in TV dragging advertisers into the …
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It’s time for online marketers to stand up against ad-blockers
Online ads are kind of the worst. We know that, but now marketers know that too. Scott Cunningham, senior vice president of the Interactive Advertising Bureau, recently stated as much by beginning a blog post on their website with “we messed up.” Yeah, you did. Ads have become annoying, bandwidth-feeding, internet monster-hogs and it’s so bad …
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How Your Marketing Can Engage Gen Z
Who Is Gen Z? In the past 100 years alone, human communication has evolved exponentially– so much so, that there are more generations of technology in that short a timespan than there’s been in more than two thousand years of human history. Most will read that statement and widen their eyes in wonderment, but marketers …
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How Gamification Can Save Your Mobile Ads
People adapt and evolve–we’ve been doing it for thousands of years–so ads made to attract our attention need to change in order to keep up. Commercials, billboards, signs, and even digital ads are executed with the intention of eliciting some kind of emotion in order to make a connection with the audience. It is that …
Measuring Instagram Performance
Measuring your business’ performance on Instagram goes beyond analytics. Instagram is one of the few social media platforms where it’s acceptable to solely focus on your brand. How do you know if your brand holds value online? How do you determine your brand equity? Simply put, by measuring how many users follow you cross platform. …