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Why You’ve Made A Costly Mistake By Ignoring Dark Social

What’s Hiding There? Personally, “dark social” conjures up imagery of a sketchy figure on the corner dealing Facebook Likes from under a trench coat. In actuality, it refers to something more benign, yet slightly mysterious (to the untrained eye, anyway)… Imagine that the shadowy figure embodies the “anonymous” and “referrer” traffic in your analytics reports–that …

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