How Advertisers Will Survive Once Air Time Vanishes

The battle between cable television and streaming services has gone a step further in its intensity and reach. Netflix, Amazon Prime Video and the other streaming services are replacing traditional TV in homes around the country, causing cable subscriptions to drop and ad revenue to plummet. Now it’s culminated in TV dragging advertisers into the …

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It’s time for online marketers to stand up against ad-blockers

Online ads are kind of the worst. We know that, but now marketers know that too. Scott Cunningham, senior vice president of the Interactive Advertising Bureau, recently stated as much by beginning a blog post on their website with “we messed up.” Yeah, you did. Ads have become annoying, bandwidth-feeding, internet monster-hogs and it’s so bad …

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How Your Marketing Can Engage Gen Z

Who Is Gen Z? In the past 100 years alone, human communication has evolved exponentially– so much so, that there are more generations of technology in that short a timespan than there’s been in more than two thousand years of human history. Most will read that statement and widen their eyes in wonderment, but marketers …

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How Gamification Can Save Your Mobile Ads

People adapt and evolve–we’ve been doing it for thousands of years–so ads made to attract our attention need to change in order to keep up. Commercials, billboards, signs, and even digital ads are executed with the intention of eliciting some kind of emotion in order to make a connection with the audience. It is that …

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