Category Archive For "Essay"
A.I. Will Allow For Unprecedented Levels of Intimacy With Brands– Here’s How
I, A.I. “One day the AIs are going to look back on us the same way we look at fossil skeletons on the plains of Africa. An upright ape living in dust with crude language and tools, all set for extinction…” -Nathan, Ex Machina (2015) _________________________________________________ Rarely is A.I. ever discussed without touching on the deep-seated …
How Facebook is Going From Content Sharing to Content Creation
During Social Media Week New York 2016, College Humor co-founder Ricky Van Veen said something so jarring that it disrupted the panel he was speaking on. During the course of the conversation on stage, Van Veen offhandedly remarked that “Facebook is the internet.” He’s not wrong–the platform is where people get their news, find their …
Giphy is Sitting on a Gold Mine, and This is How They Should Cash in
GIFs are the gift that keep on giving. Their very nature create highly shareable moments that spread throughout the internet, and lay the foundation of a multi-million dollar business that has yet to appear. If you’re producing content, it’s a good idea to consider how GIFs can be used to enhance your branding. Razmig proved …
Why Snapchat Will Build Your Future Audiences
After making just $3 million in 2014, Snapchat pulled in a projected $50 million in 2015, making it the fastest growing social media network of the year. The platform’s rise can be attributed to the youth, as 71% of their users are under 25. While Millennials make up a dominant 73% of users, the 32% …
The Big Deal About Facebook Reactions No One’s Talking About
Enter The Emojis It’s easy to think that the update is a ploy to reach out to the younger demographic (who’ve been more and more hesitant to use it). There’s more to Reactions than meets the eye, though… Facebook, in all it’s artificially intelligent, algorithmic, data-collecting wisdom, knew that the simple “Like” button couldn’t stand …
The Death of Twitter: Can a social media platform really “die?”
Last week I attended Social Media Week and found myself questioning the lack of panels about Twitter. I had already been to two that covered Snapchat, and while Twitter wasn’t the fastest-growing social media platform in 2015, it is definitely the one struggling the most. This is a discussion that I was sure warranted its …
Yeah, Gen Z’s Deserted Facebook— But You Shouldn’t Panic
Deuces ✌ Fine, referring to it as desertion is a slight exaggeration. After all, teens still own Facebook accounts, visit for quick, voyeuristic peeks into their timelines, and will even post the occasional, highly sanitized pic. Don’t be fooled, though– that’s not where you’ll find them really interacting or spending most of their time… From 2011 …
Why You’ve Made A Costly Mistake By Ignoring Dark Social
What’s Hiding There? Personally, “dark social” conjures up imagery of a sketchy figure on the corner dealing Facebook Likes from under a trench coat. In actuality, it refers to something more benign, yet slightly mysterious (to the untrained eye, anyway)… Imagine that the shadowy figure embodies the “anonymous” and “referrer” traffic in your analytics reports–that …
Bolt’s Guide to Surviving Social Media Week NYC
Social Media Week New York City is here and if this is your first time attending, there are a few things you need to consider during the week. Time Management Time management is crucial at Social Media Week. You want to make sure your itinerary for the day has already been planned out, so you …
Why Inclusion Is The Future of Advertising
The goal of advertising is to make an emotional connection with your audience. Consumers like to be a part of the culture that the brand creates, which is why the Coca-Cola “Share a Coke” campaign was so successful. By putting names on cans, the company was able to speak directly to their customers and make …