How Facebook is Going From Content Sharing to Content Creation

During Social Media Week New York 2016, College Humor co-founder Ricky Van Veen said something so jarring that it disrupted the panel he was speaking on. During the course of the conversation on stage, Van Veen offhandedly remarked that “Facebook is the internet.” He’s not wrong–the platform is where people get their news, find their …

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Why Snapchat Will Build Your Future Audiences

After making just $3 million in 2014, Snapchat pulled in a projected $50 million in 2015, making it the fastest growing social media network of the year. The platform’s rise can be attributed to the youth, as 71% of their users are under 25. While Millennials make up a dominant 73% of users, the 32% …

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The Big Deal About Facebook Reactions No One’s Talking About

Enter The Emojis It’s easy to think that the update is a ploy to reach out to the younger demographic (who’ve been more and more hesitant to use it). There’s more to Reactions than meets the eye, though… Facebook, in all it’s artificially intelligent, algorithmic, data-collecting wisdom, knew that the simple “Like” button couldn’t stand …

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Yeah, Gen Z’s Deserted Facebook— But You Shouldn’t Panic

Deuces ✌ Fine, referring to it as desertion is a slight exaggeration. After all, teens still own Facebook accounts, visit for quick, voyeuristic peeks into their timelines, and will even post the occasional, highly sanitized pic. Don’t be fooled, though– that’s not where you’ll find them really interacting or spending most of their time… From 2011 …

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Why You’ve Made A Costly Mistake By Ignoring Dark Social

What’s Hiding There? Personally, “dark social” conjures up imagery of a sketchy figure on the corner dealing Facebook Likes from under a trench coat. In actuality, it refers to something more benign, yet slightly mysterious (to the untrained eye, anyway)… Imagine that the shadowy figure embodies the “anonymous” and “referrer” traffic in your analytics reports–that …

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Bolt’s Guide to Surviving Social Media Week NYC

Social Media Week New York City is here and if this is your first time attending, there are a few things you need to consider during the week. Time Management Time management is crucial at Social Media Week. You want to make sure your itinerary for the day has already been planned out, so you …

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Why Inclusion Is The Future of Advertising

The goal of advertising is to make an emotional connection with your audience. Consumers like to be a part of the culture that the brand creates, which is why the Coca-Cola “Share a Coke” campaign was so successful. By putting names on cans, the company was able to speak directly to their customers and make …

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