Why YouTube TV Signals the End of Television as We Know It…Eventually

YouTube has announced the launch of YouTube TV, the company’s cord-cutting, TV-killing streaming service that promises to unseat the traditional television industry. The company has been on top of the video streaming world for quite some time now. Seeing a rise in viewership to one billion hours watched per day—a number that challenges traditional television—YouTube …

Continue reading

How Facebook is Building a Social Media Monopoly

Facebook is basically a monopoly. The world’s most powerful social media company has seen its numbers stagnate in recent years as younger audiences continue to embrace smaller, more intimate social messaging platforms. In response, Facebook has combated this trend by introducing new features taken directly from its competitors. Now the ability to post jobs is …

Continue reading

Why Virtual Reality Isn’t as in Demand as Originally Thought

When Facebook acquired Oculus back in 2014, Mark Zuckerberg referred to it as the next great platform. Since hitting the market, though, it seems VR has received less interest from the general public. The company recently announced that 200 of their 500 Oculus virtual reality demo stations at Best Buy were closing due to a …

Continue reading

Facebook needs to learn the value of a human touch in 2017

In 2016, the tech industry ran full speed toward automation. This was the year of the chatbot, where automated responses were implemented in the management of customer service. The battle of AI and Virtual Assistance began and will play out over the next few years. UBER introduced a fleet of self-driving cars, and algorithms reigned …

Continue reading

Why the Paywall for News is Dead

It’s no secret that news organizations, especially traditional print-based journalism, has been failing over the last few years. In an attempt to mitigate their revenue losses, many legacy news outlets are turning to digital, but they have been going about it the wrong way. News organizations that rely on a paywall to make up for …

Continue reading

The Reign of Digital Media Ad Dollars is Here

Television has been the ruler of the advertising dollar for decades, but its time has run out. As younger viewers use their computers, smartphones, and tablets to consume more media than they watch TV, advertisers have had to push their efforts into new mediums. Now everything is coming to a head as digital is about …

Continue reading

Has Google Just Solved Twitter’s Abuse Problem For Them?

We all know Twitter has an abuse problem. Even Twitter knows it, but so far they haven’t done much to make any kind of meaningful change. The social media company has made plenty of adjustments to their reporting process, privacy features, and overall abuse policies, but many believe it is still not enough. If a …

Continue reading

How Brands Can Use Social Listening to Optimize Content

Social listening is the monitoring of what social media users are saying about your brand, competitors, and the market. Businesses need to know what their audience is doing online–what they like, who they are talking to, and what they are talking about. Paying attention to your audience and their online activity can make content creation …

Continue reading

The Virtual Reality Accessories Market is About to Explode

We all know that virtual reality is on the verge of blowing up the tech sector? as the latest and greatest trend, but did you consider what that will mean for the accessories industry? With so many different supportive items needed for such a wide range of VR systems, it’s no wonder the combined revenue …

Continue reading

How Pokemon Go Finally Put AR On The Map    

If you had told me in the ‘90s that a “real-world” version of the Pokemon game would be the most downloaded thing in the summer of 2016–on mobile phones, at that–I would’ve laughed it off and gone back to browsing through my POG collection. However, Pokemon Go’s augmented reality game is currently at the top …

Continue reading