We Decided to Make This Week’s #BoltTalks about “Clickbait”

You’ve finished editing your article. You’re finally ready to come up with that eye-catching, attention-grabbing, gold nugget of a headline before publishing. To nab yourself some quick inspiration, you browse down your timeline, hoping that something good catches your eye, in time to rouse your imagination awake. Before you know it, you’ve seen already seen …

Continue reading

Can viral “clicktivism” campaigns be sustainable?

What does it take to make viral “clicktivism” marketing campaigns sustainable and how can they provide effective long-term value to the organization? We are at the tail end of the #IceBucketChallenge and all of us have experienced the hype revolving around this campaign and more than likely you’ve taken a bucket of ice cold water …

Continue reading