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Can viral “clicktivism” campaigns be sustainable?

What does it take to make viral “clicktivism” marketing campaigns sustainable and how can they provide effective long-term value to the organization?
We are at the tail end of the #IceBucketChallenge and all of us have experienced the hype revolving around this campaign and more than likely you’ve taken a bucket of ice cold water to the head as well.
On September 18, 2014 we are going to discuss what it takes to make viral “clicktivism” marketing campaigns sustainable
and how they can provide effective long-term value to the organization. We want to uncover what it is that organizations can do to follow suit and create a long lasting and effective marketing campaigns that not only raises awareness but also drive donations. Is it possible to remain relevant? Or is losing steam inevitable?
We are going to use a few recent campaigns as examples and discuss what they did or didn’t do to be sustainable. campaigns.
Join us on Twitter and help us uncover if clicktivism can provide long-term value to an organization.
Topics of focus
– Ice Bucket Challenge
– Bring Back Our Girls
– #IfTheyGunnedMEDown
– Breast Cancer Campaign

[highlighted_text]How to take part in #BoltTalks[/highlighted_text] 1. Make sure you are following @Boltwebs on Twitter.
2. Log in to Twitter around 2pm (11am PT) on Thursday.
3. Watch for @Boltwebs to post questions and join in with your own responses. Be sure to use #BoltTalks hashtag in every post so that you’ll be a part of the conversation.