The Big Deal About Facebook Reactions No One’s Talking About

Enter The Emojis It’s easy to think that the update is a ploy to reach out to the younger demographic (who’ve been more and more hesitant to use it). There’s more to Reactions than meets the eye, though… Facebook, in all it’s artificially intelligent, algorithmic, data-collecting wisdom, knew that the simple “Like” button couldn’t stand …

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Yeah, Gen Z’s Deserted Facebook— But You Shouldn’t Panic

Deuces ✌ Fine, referring to it as desertion is a slight exaggeration. After all, teens still own Facebook accounts, visit for quick, voyeuristic peeks into their timelines, and will even post the occasional, highly sanitized pic. Don’t be fooled, though– that’s not where you’ll find them really interacting or spending most of their time… From 2011 …

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Why You’ve Made A Costly Mistake By Ignoring Dark Social

What’s Hiding There? Personally, “dark social” conjures up imagery of a sketchy figure on the corner dealing Facebook Likes from under a trench coat. In actuality, it refers to something more benign, yet slightly mysterious (to the untrained eye, anyway)… Imagine that the shadowy figure embodies the “anonymous” and “referrer” traffic in your analytics reports–that …

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4 Ways The Next POTUS Will Win With Social Media

Dave Eggers’ 2013 Orwellian International Bestseller, The Circle, tells of an Internet monopoly on the verge of virtual omnipotence through pervasive data collection on almost every single aspect of our lives– be it public or intimate. One of the (less malevolent) features of their proposed system requires all eligible citizens to vote by simply using …

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Why Social Media Stars Will Make More Bank Than Celebs

It’s 2022. In between checking your holographic watch messages and laughing at the hair in your #tbt from 2015, you scroll down the integrated news feed feature on your iPhone 12S. The top headline reads: 24-Year-Old Vine Star Inks Record-Breaking Seven-Figure Endorsement Deal with Coca-Cola Not only does the soft-drink giant want a chance to …

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How Your Marketing Can Engage Gen Z

Who Is Gen Z? In the past 100 years alone, human communication has evolved exponentially– so much so, that there are more generations of technology in that short a timespan than there’s been in more than two thousand years of human history. Most will read that statement and widen their eyes in wonderment, but marketers …

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