Entries Written By Kevin Anderson
The Value Of Social Media Stars Is Peaking–Here’s Why (Infographic)
Social influencers are up-ending how advertisers sponsor products. As their audiences and influence grow, so is the attention being paid to them by companies who know their value…
The Impact Of The Newly-Formed Poke-conomy (Infographic)
How Pokemon Go is one of the biggest apps ever, in such a short time span.
How Pokemon Go Finally Put AR On The Map
If you had told me in the ‘90s that a “real-world” version of the Pokemon game would be the most downloaded thing in the summer of 2016–on mobile phones, at that–I would’ve laughed it off and gone back to browsing through my POG collection. However, Pokemon Go’s augmented reality game is currently at the top …
Facial Recognition: Cutting-Edge or Creepy?
How much is too much? It’s the pervasive question in a time when much of our personal activity is converted into analytical data, whether we’re aware or not. Every social media account we’re a part of, every Google search we’ve performed, and every order we’ve placed online, is cached and stored. The idea of our …
These Dark Social Stats Should Grab Your Attention
The numbers don’t lie… you shouldn’t be ignoring what dark social can do for your brand!
Want to learn more about Dark Social? Check out the Bolt Blog for our full article!
What Your Brand Needs To Know About Drones
The drone. It was once a term reserved primarily for the military world, then used amongst hobbyists, and is now a hot topic in creative circles. If you haven’t seen them hovering above a convention floor or over a live sporting event yet, you’ve at least seen footage shot from one. Companies like GoPro have …
What Your Brand Needs To Know Before Investing In VR
The creature in front of me was part man, part winged creature, part hooved-beast. It once stood guard to a thriving society, then as a 4-thousand-year-old memorial to the ancient people along the Tigris and Euphrates rivers. Dust and desert wind would ensure the erosion of the Lamassu’s stone face, but neither force could compete …
The Chatbot Hype Is Real And You Need To Know Why
The year was 2001 and the place was in front of my Dell PC. More accurately, it was right before my parents opted for DSL (yeah, I’m dating myself) and AIM was still the premier instant messenger of the day. After I’d run the gamut of my “Friends” contact list, I’d occasionally strike up a …
A.I. Will Allow For Unprecedented Levels of Intimacy With Brands– Here’s How
I, A.I. “One day the AIs are going to look back on us the same way we look at fossil skeletons on the plains of Africa. An upright ape living in dust with crude language and tools, all set for extinction…” -Nathan, Ex Machina (2015) _________________________________________________ Rarely is A.I. ever discussed without touching on the deep-seated …