It’s time for online marketers to stand up against ad-blockers

Online ads are kind of the worst. We know that, but now marketers know that too. Scott Cunningham, senior vice president of the Interactive Advertising Bureau, recently stated as much by beginning a blog post on their website with “we messed up.” Yeah, you did. Ads have become annoying, bandwidth-feeding, internet monster-hogs and it’s so bad …

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How Gamification Can Save Your Mobile Ads

People adapt and evolve–we’ve been doing it for thousands of years–so ads made to attract our attention need to change in order to keep up. Commercials, billboards, signs, and even digital ads are executed with the intention of eliciting some kind of emotion in order to make a connection with the audience. It is that …

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