Why Inclusion Is The Future of Advertising

The goal of advertising is to make an emotional connection with your audience. Consumers like to be a part of the culture that the brand creates, which is why the Coca-Cola “Share a Coke” campaign was so successful. By putting names on cans, the company was able to speak directly to their customers and make …

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3 Reasons Why Interactive eBooks Will End Up As A Novelty

Electronic literature is nothing new, but interactive eBooks are coming to the app store. A team-up between Visual Editions and Google Creative Lab gives us Editions at Play, which focuses on developing interactive electronic books that can’t be replicated in a traditional book or eBook format. The makers would have you believe that this new …

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How Twitter Can Save Itself From Demise

Twitter’s value has been trending down for a few years now as stock plummets, key figures leave, and users flee the platform at an alarming rate. There are many different ideas about how best to fix Twitter, but there are three definitive things the company needs to improve on if they want to stick around. …

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How Periscope Can Harness the Power of Authenticity

Brands may be on social media, but it’s the smart ones who are using these new communication channels wisely. Periscope is a one such platform. It  allows you to broadcast a live feed through their app, but it has yet to be of much commercial use due to the very nature of live video. However, …

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The Best WordPress Plugins for Enhancing Your Content

Whether you’re a small business or a blog, WordPress is a great place for your content. If you want to go beyond the standard platform, there are hundreds of plugins to choose from that can enhance your website. Many of them are incredibly useful in enhancing your content, but here are the best: Cue If …

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Yahoo Screen’s Failure is Another Mayer Blunder

Yahoo Screen is dead. After only a little more than two years of operation, the upstart video streaming service has shut down, following a $42-million write-down in the third quarter of 2015. Even as Netflix and Amazon Video continue to thrive, newer services still have a place in the market they can attach themselves to. …

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7 essential apps every startup needs

Analytics: Roambi Analytics Platform: Desktop, iOS, Android Pricing: Free Data visualization can be difficult to create and share because building graphs, charts, and displays isn’t always intuitive and can be difficult to update. Cumbersome files are not easy to share across multiple platforms and a large group of people. This is where Roambi Analytics swoops …

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Amazon needs to slow their role and go with what works

Amazon has released Amazon Fire TV, and so far it’s been a success for the e-commerce giant. After losing $437 million in the fourth quarter of 2014, they surprised the industry with $25.4 billion in revenue during the third quarter of 2015. While the company is flying high right now, it’s important to remember that …

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How Advertisers Will Survive Once Air Time Vanishes

The battle between cable television and streaming services has gone a step further in its intensity and reach. Netflix, Amazon Prime Video and the other streaming services are replacing traditional TV in homes around the country, causing cable subscriptions to drop and ad revenue to plummet. Now it’s culminated in TV dragging advertisers into the …

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