How Peach is Tapping into the Power of Dark Social

Over the last few months a new social network called Peach has garnered a lot of attention among smartphone users. The new app combines elements of Facebook, Path, Slack, Snapchat, and Tumblr, turning it into a unique experience with a lot of potential. The key to Peach’s success is in the fact that it incorporates …

Continue reading

How Facebook is Going From Content Sharing to Content Creation

During Social Media Week New York 2016, College Humor co-founder Ricky Van Veen said something so jarring that it disrupted the panel he was speaking on. During the course of the conversation on stage, Van Veen offhandedly remarked that “Facebook is the internet.” He’s not wrong–the platform is where people get their news, find their …

Continue reading

Why Snapchat Will Build Your Future Audiences

After making just $3 million in 2014, Snapchat pulled in a projected $50 million in 2015, making it the fastest growing social media network of the year. The platform’s rise can be attributed to the youth, as 71% of their users are under 25. While Millennials make up a dominant 73% of users, the 32% …

Continue reading

Bolt’s Guide to Surviving Social Media Week NYC

Social Media Week New York City is here and if this is your first time attending, there are a few things you need to consider during the week. Time Management Time management is crucial at Social Media Week. You want to make sure your itinerary for the day has already been planned out, so you …

Continue reading