Measuring Instagram Performance

Measuring your business’ performance on Instagram goes beyond analytics. Instagram is one of the few social media platforms where it’s acceptable to solely focus on your brand. How do you know if your brand holds value online? How do you determine your brand equity? Simply put, by measuring how many users follow you cross platform. …

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Why Instagram is Perfect for Your Business

What is Instagram? Instagram is a photo and short video sharing mobile app based social media platform. Here’s a few stats to pique your interest: There are 300 million active users on Instagram, 37% of whom are between the ages of 18-29 70 million posts go out each day, along with 2.5 billion likes 50% …

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Periscope vs Meerkat: Battle of the Best

Written by Courtney Bolt Digital Agency Meerkat debuted on February 27 with live video streaming that conveniently synced with Twitter. After taking a big hit when Twitter revoked access to its social graph and announced its acquisition of revival streaming app Periscope, the San Francisco based startup became the talk of SXSW 2015– I mean who …

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How Periscope is Building an Active Community

Written by Courtney from Bolt Digital Agency Everyone is focused on the now. Never mind what happened last week or what may happen two months from now, people want to know what’s happening in the present. Social media has fed our thirst for “the moment” up until now, but there is a new social tool on …

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Renting to Own Audience Attention

Written by Courtney from Bolt Digital Agency As marketers, we yearn for people to consume our messages, share our creatives, and become ambassadors for the brands we manage. The challenge is finding an audience that can be captured. To gain the attention needed to grow a brand, we must go to the masses on aggregated websites such …

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Small Business Advertising with Google Adwords

Written by Courtney from Bolt Digital Agency Over 80% of consumers use Google to find products and services. Google ads can be an effective way of getting in front of new customers, driving traffic to your website, and pulling in more sales. The key to advertising your small business or startup with a small budget …

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Digital Ubiquity

Ubiquity: the state or capacity of being everywhere, especially at the same time; omnipresence.

This illustration takes us on a digital journey for the average mobile user. We can see the user performing various functions on their device from booking a hotel room to doing online shopping. Having a seamless experience from one online interaction to another is what the digital sphere strives for, in addition to usability. Our lives are immersed in digital technology, making our world more connected now than it has ever been in the past.  Take advantage of the new interactive technologies in order to provide your customers with a memorable experience that will capture and retain them.

Your Brain On Digital Marketing

Digital marketing requires creativity. Creativity requires going beyond the ordinary. Flexibility, questioning assumptions, shying away from the traditional, and breaking the chains of ‘truths’ that are no longer true all encompass characteristics that shape a digital marketing mentality.

CHALLENGE conventional thinking.

RESEARCH the competitive landscape of your industry.

EVALUATE your current marketing efforts to gauge if they are working.

ANALYZE an interaction with your brand online from a user’s perspective.

THINK about your audience’s wants and needs.

INITIATE engagement with audience through online platforms.

VISUALIZE what you want to accomplish with your marketing.

IMMERSE your brand message across multiple online channels.

TAILOR your brand message to suit the channel.

YOLO. Enough said.

Perceptions of a Brand

Written by Courtney from Bolt Digital Agency

Brands are like personalities; they are formed by the individual perceptions and experiences of consumers. One person may see a brand, such as Apple, as entertaining and witty, comparable to a comedian. Another may view it as captivating, dynamic, and “able to leap tall buildings in a single bound.” These various characteristics and interpretations come together to form a complete brand identity. At BOLT, we believe in embracing audience’s insights in order to build a distinct brand image.

Programmatic Advertising’s Feature on Kevin Anderson

Our social media strategist, Kevin Anderson, was recently featured in Programmatic Advertising’s “Let’s Talk Programmatic: Marketer Spotlight.” The topic of discussion was centered around the buzz of programmatic advertising, the automated process of buying online ads. Kevin provides a fresh look at the growing interest in the field and expresses his enthusiasm for future developments. …

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